IML4005 Intermediate Marketing Individual Report Assignment Help
Question
IML4005: Students enrolled in the MSc Strategic Marketing course at INTO University, UK, are tasked with submitting an individual report on Intermediate Marketing. The assignment is divided into five comprehensive sections:
Solution
For this segment of the INTO World Education Center Assignment Help, our experts provide a comprehensive introduction outlining the purpose and significance of the report, particularly focusing on strategic marketing elements and their application to a major brand such as Nestlé or PlayStation.
Main Body
Section 1: Macro-environment
This part of the IML4005 Individual Report Assignment Help explores three significant external macro-environmental factors impacting the new product. Each factor is analyzed to determine its potential to either propel or hinder the product’s success in the market.
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Section 2: Target Customer
In this section, our experts delineate the core brand’s typical customer profile using various segmentation methods. It is followed by a comparative analysis to ascertain if the new product’s target audience diverges from the current base, supported by robust secondary research.
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Section 3: Perceptual Maps
A perceptual map is created to visually position the core brand alongside its competitors. The axes chosen are detailed with justifications based on current market trends and brand positioning strategies.
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Section 4: Marketing Mix
The marketing mix for the new product is elaborately described, with each of the 4Ps tailored to align with the strategic objectives of the core brand. Justifications are provided based on market research and competitive analysis.
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Section 5: Buyer Behaviour
This section walks through the consumer buying process for the new product, highlighting how different stages influence consumer interaction with the brand. The discussion is enriched with examples and citations from current studies.
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Conclusion
The report concludes by summarizing the key insights derived from each section and reinforcing the strategic recommendations made for the core brand’s marketing efforts
