Samsung integrated marketing communication
Introduction
The 21st century marks a new dawn in technology advancement and innovative practices that have consequently evolved the communication process. The emergence of mobile phones, iPads, Tablets and other digital media devices has enabled people to communicate with each other all over the world. The world has been reduced to a global village. Samsung is one of the largest contributors of this new reality. The company has been in operation for over 70 years and has managed to establish a strong global presence. The brand equity of Samsung is remarkable making it a world leader in the digital technology sector. Samsung is always searching for new avenues and techniques to improve their brand portfolio as well as woo more customers into the company. This involves customizing products according to various specifications and standards in an attempt to give consumers unique and convenient content. However, Samsung recently made a mistake in their product development by producing secure batteries. This situation has put Samsung ethical standards and professionalism in question.
Current marketing communication mix used by Samsung
In an attempt to stay ahead of the other competitors, Samsungs communication mix is well developed to ensure robust operation and connection to customers. The marketing mix is one of the strategies that are used by a company to make sure that their products are selling and the consumers are comfortable with them. The company will have to come up with factors that are in the position to be controlled by the corporation so as to influence consumers into buying their products. Taking an example of Samsung Company, they have adopted a strategy that will…..
(I.C. RS 3189)