MBA600: Individual written analysis Assignment Help
The Question:
MBA600: Individual written analysis assessment required students to assume the role of a consultant for an organisation. Following this, students needed to present a detailed report aimed at articulating the business model and strategy of the organisation that they had previously chosen. Additionally, students were also required to outline the organisation’s competitive approach.
The Response:
The assessment begins by providing an executive summary that serves as a brief overview of the entire report on the chosen organisation Toll Group. While completing the Executive Summary, our experts have properly summarised the main findings of the report including competitive strategy, performance management and main recommendations.
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Executive summary:
The current business report is focused on evaluating the organizational performance of Toll Group and developing recommendations for the company to promote future performance improvements. The organizational performance of Toll Group is evaluated by outlining existing competitive strategy, performance measurement, and balanced scorecard. It is analysed that Toll Group followed competitive organizational strategy to accelerate speed to market, improve efficiency, reduce costs related to inventory management, control extra costs, and bring value to the already existing business model. Toll Group further followed differentiation strategy to enhance its competitive advantage within Truck Transportation industry. The adherence of Toll Group to differentiation strategy allowed the organization to open eCommerce website, enter into new markets, increase its sales, and reduce its diluted shares outstanding.
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While providing the introduction, our experts have briefly introduced the organisation so as to provide a context. This is followed by outlining the structure that the report would follow. Please read on to know more!
Introduction:
Toll Group is a business offering logistics and transportation services to other businesses globally. It’s a team of more than 1,60,000 members who are in a continuous process of helping the business across the world in solving any logistics, transport, or supply chain related challenges (Toll Group, 2022a). Toll Group is present in 25 markets with 500 sites and more than 20,000 consumers worldwide. Toll Group consists of a forward network spanning 150 countries that is helping businesses worldwide in making countless decisions, interactions, transactions, and innovations (Toll Group, 2022a).
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The Organization strategy section is a summary of what an organization does, what it wants to do and how it does things. The following section adheres 50% of the solution.
Toll Group’s organizational strategy:
Toll Group follows a competitive organizational strategy within which it aims to accelerate speed to market, improve efficiency, reduce costs related to inventory management, control extra costs, and bring value to its consumers on a regular basis (Toll Group, 2022a). This type of organizational strategy helps businesses in achieving their long-term objectives while helping them in meeting their goals and developing strategic plans to help them gain a competitive edge within their industry (Steensen, 2014). In the current context, Toll Group’s competitive organizational strategy has helped it in experiencing a tremendous growth in terms of profits, gaining a competitive edge and securing a global presence (Toll Group, 2022b).
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In order to provide meaningful recommendations to the Toll Group for gaining competitive edge in the market, our experts used both PESTEL Analysis and VRIO frameworks. Please read on to get insights on how to conduct a competitive analysis.
Competitive strategy:
As per Madsen and Walker (2015), competitive strategy is defined as a long-term action plan that helps a business in defending its market position and gaining competitive edge over other competitors in the industry. To analyse the competitive strategy of Toll Group, two theoretical frameworks have been used. Porter’s five forces analysis framework has been used to develop an understanding regarding the current competitive position and the company’s strengths to understand where the organization can expand into future. As per Appendix A, threat of new entrants is medium ranged because new businesses entering into Truck transportation industry are not able to sustain in the market due to inappropriate adoption of technology in its supply chain. Toll Group is attaining a competitive edge since it has understood appropriate implementation of technology (Toll Group, 2022b). Toll Group has adopted Intelligent Automation (IA) to propagate a faster moving and agile approach to establish a potential base of consumers (Toll Group, 2022c). According to Appendix A, competitive rivalry is high amidst this industry, Toll Group attained competitive edge by providing high-end delivery and logistics services. Furthermore, VRIO framework has been used to evaluate the internal resources of a company. It has been observed from the VRIO analysis conducted in Appendix B that Toll Group is maintaining sustained competitive advantage due to its human capital, financial resources, legal team, Information Technology (IT) team, and huge distribution network. However, Research and Development (R&D) team, Intellectual Property (IP) & Knowledge and brand popularity are three internal resources of Toll Group that provide temporary competitive advantage. The physical assets of Toll Group provide competitive parity to the company.
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The performance measurement section deploys the use of frameworks taught in course modules so as to analyze performance of the organization. Our qualified experts have effectively analyzed the performance of Toll Group to help the students to attain their learning outcomes.
Performance measurement:
Performance measurement is defined as the process that helps in assessing effectiveness of certain programs, projects or initiatives to check whether they are on the track of attaining desired goals and outcomes (Kaydos, 2020). Performance measurement is used to analyze Toll Group’s sales, gross margins, profits, and other capabilities and resource utilization to understand whether the company is meeting its goals or no.
As per the financial highlights mentioned in Table 1, it is observed that EBIT has drastically increased while going ahead from 2021 to 2022. The net income has also increased from $ 418,238 million to $ 501, 685 million. Although, the revenue of the company has decreased by 0.2 billion from financial year 2021 to financial year 2022. But such decrease has not affected the profitability of Toll Group because the massive increase in its EBIT has saved the company from going into loss (Toll Group, 2022b).
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While addressing the next section, our knowledgeable experts have provided a detailed explanation of the balanced scorecard through a tabular format demonstrating both internal and external aspects of organizational performance.
Balanced scorecard:
Balanced scorecard is defined as a strategic management performance metric that helps the business organizations across the world in identifying and improving their internal operations to enhance and streamline their external operations (Tawse and Tabesh, 2023). In the current context, balance scorecard has helped Toll Group in boosting its performance by enabling the organization to align their organizational structure in accordance with their strategic objectives.
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In the recommendation section our proficient experts suggest ways to improve the company’s performance. Please read on to get an idea!
Recommendations for Toll Group:
As per the above discussion, Toll Group has shown an impressive performance in the financial year 2022. Some recommendations for Toll Group to maintain its competitive edge are as follows:
- Toll Group operates amidst a vast international logistics network that provides diverse freight transportation services (Toll Group, 2022b). Therefore, it is recommended for the company to follow international market expansion strategies to expand its reach into the markets that have been not touched before. This will help the company in reaching a large base of consumers.
- As per International Finance Corporation (2021), the two major areas affected by COVID-19 pandemic are delivery and logistics. Toll Group exists within a sector whose major work is associated with delivery and logistics. It is recommended for Toll Group to re-evaluate its existing delivery strategy and implementing a delivery management solution to overcome delivery and logistics-related challenges to expand the business and strengthen the global presence.
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