Marketing Report on Mc Donald’s
Introduction
The Organization chosen for the discussion and analysis of marketing and its product line is McDonald’s Company. McDonald’s is one of the leading and popular fast food service organizations in the World. There are more than 30, 000 franchises of the McDonald’s Company in more than 100 countries and thus, is one of the most respected and recognized food brands in the World. McDonald’s has successfully maintained the quality of food served to their customers throughout and thus, this is one of the key characteristics of their company’s mission. McDonald’s serve few of the popular fast food items such as burgers, fench fries, soft drinks, burger combos etc. and these products are highly appreciated among their customers. (“McDonald’s – Official Global Corporate Website :: McDonald’s”, 2017) The product line chosen for discussion in this marketing report is burgers served by McDonald’s food chain.
This report will cover various aspects of marketing including the targeted market segment of McDonald’s company, its operating markets, customer profiles, values and satisfaction from target market perspectives etc. Also, the report will cover the marketing mix strategies that are specifically adopted by McDonald’s Company to sell the chosen product line, which are the burgers.
Description of targeted segment
McDonald’s offer fun and friendly environment for everyone to enjoy their meals and thus, their target segment include everyone from kids, to adults. McDonald’s offer exciting kids meals in the form of combos, and also Happy Meals and Family Combos. McDonald’s provided special attention to their “Happy Meal” strategy as it was mainly focused on the kids group. The junk foods in this product line were replaced with healthier choices in order to provide nutritional needs to the kids target segment. (“McDonald’s target market / audience”, 2017)
(I.C. RS 2873)