Marketing Principles
TABLE OF CONTENTS
SHORT AND LONG TERM MARKETING STRATEGIES FOR COMPANY.. 5
INTRODUCTION
Marketing is a social process through which organizations build strong customer relation and creates value for their customers in order to get the attention or value from customers in return (McDonald and Wilson, 2016). In the current business scenario, it has become crucial for the firms to adopt proper marketing strategies to as to accomplish their organizational goals (Parente and Strausbaugh-Hutchinson, 2014). This report has been classified into two parts, in the previous part discussion regarding business environment and SWOT analysis was being done. As mentioned in the previous part, Woolworths organization is being taken into consideration which is the leading Australian supermarket chain. Woolworths is the largest retailer in terms of revenue, sales geographical coverage area and number of supermarkets and stores. In this part, focus on Marketing Mix analysis of the company will be made. Further, discussion regarding short term and long term marketing strategies for the organization will be done so that these strategies can be applied in the marketing goals.
MARKETING MIX ANALYSIS
Marketing Mix is the most imperative controllable tool utilized by the firm so as to get the response from their target market place (Kotler, 2015). As far as the modern marketing is being concerned, marketing mix is the most important idea to identify the seven important P’s of the market. In this report, marketing mix analysis is being done on the basis of Woolworths organization so as to understand their market analysis. Thus, the major points of the marketing mix are as follows:
(I.C. OAS 0148)