Marketing Plan- Vodafone
Executive Summary
To increase the quality and value of the product is an organization’s utmost responsibility. Competitors in the marketplace are changing their strategy and bringing new innovative products frequently and so are the demands and expectations of the customers are constantly changing. Though, it’s important to invent the modern product to reach the customer’s satisfaction level;thought marketing of the products can increase the usage and knowledge of the product in the marketplace. As marketing plays a significant role in the organization’s growth and they need to build strong strategies to achieve that growth. This paper focuses on the world’s biggest telecommunication group, Vodafone, and its products and services and its market strategies. The paper strives fora better understanding of the current situation and status of the marketplace. To present a clear view on the marketing strategies subsequent inscription will showcase the marketing mix, marketing environment, and SWOT analysis of Vodafone.
Table of Contents
Executive Summary 3
Introduction and Background 3
Target Market 3
New Product and Services 4
Integrated solutions 4
Smartphones 4
Voice & messaging services 4
Data services 5
Marketing Objective 5
Marketing Strategies 5
Market Measurements 6
Diversification Strategy 6
Focus Group 6
Depth Interviewing 6
Marketing Mix 6
Product 7
Price 8
Place 7
Promotion 7
People 8
Process 8
Physical Evidence 7
SWOT Analysis 9
Conclution 9
Introduction and Background
Vodafone is the third largest telecommunication company having the presence around the world by covering 30 major countries. This idea of revolution was proposed and established by Racal Electronics and MillicomInc in 1984. The idea was based on the mobile services, and it led as the beginning of the Vodafone. Over the time business partners and organization changed.However, in 1991 it finally established itself as an independent organization. After that Vodafone acquiredvarious other organizations and finally became the world’s leading recognized service provider. In 1991 the company had a major collaboration with the AirTouch communication. To promotethe company’s services and products, Vodafone used renowned stars and celebrities like Michael Schumacher and David Beckham.
(I.C. DS 136)