Marketing Plan for Camel Milk Victoria
3.4 Competitors’ marketing promotional budget 8
3.5 Sales Analysis for similar and competing products. 8
3.7 Market Positioning Analysis. 10
- Marketing Promotion Objectives and Strategies. 12
- Media and Budget Allocation. 13
- Conclusion. 14
- References. 15
1. Executive Summary
This report is based on one of the leading and popular camel milk provider company named Camel Milk Victoria which is currently operating in Victoria, New South Wales etc.Camel Milk Australia is currently planning to expand their business to various other locations in Australia and also establish their franchises in overseas or global markets. Thus, a marketing plan has been developed exclusively for Camel Milk Victoria Company and various factors associated with marketing are covered in this report.
Having considered the current marketing objectives of Camel Milk Australia, Situation Analysis was conducted which covered various topics such as market summary, SWOT analysis, Competitor Analysis etc. Market summary focused on the analysis of demographics of customers of the current and as well as target market. It was found that majority of camel milk consumers were in the age group of 11 to 30 years. Thus, it provided a brief idea of target customers for Camel Milk Victoria for new markets. SWOT Analysis clearly depicted the opportunities that are available with Camel Milk Victoria Company to expand their business in various other Australian locations and as well as overseas markets.
An in – depth study on current competitors of Camel Milk Victoria were conducted which included studying their products, pricing strategies, current locations of business and as well as their USPs (Unique Selling Proposition). Upon sales analysis it was found that QCamel is the biggest competitor of Camel Milk Australia as they operate in various locations and also sell wide range of products apart from camel milk.
Having considered all the factors of marketing, it is quite feasible for Camel Milk Victoria to set up their business in various other Australia – based locations that include Queensland, Tasmania and Northern Territory etc. Also marketing and promotional strategies for the overseas markets will be conducted based on the current market trends in each area respectively.
(I.C. JPS 1818)