Kentucky Fries Marketing
Executive summary
Kentucky fried chicken (KFC) is one of the leading fast food franchise globally today with more than 123 franchises today. KFC restaurants mainly focus on fried chicken just as its name suggests. KFC was started in the 1930s in its headquarters in Louisville in the United States, and it has grown into a multi-franchise company with the largest food retail system in the world. In the 1960s KFC started focusing on foreign markets and right now they have over 20,000 locations globally (Tejeda, 2016 p 100). However, the company is known to be a subsidiary company of the Yum Brands which is the founder of other known restaurants as the Taco Bell chains and the Pizza Hut.
Introduction and background of the company
Colonel Harland Sanders who was born in 1890 was the founder of Kentucky Fried chickens. He started his business in a small front room of a gas station in Corbin Kentucky. He then named the hotel as the Sanders court café. Unfortunately, he did not stay long in the business due to fire which broke down his restaurant and burnt down everything but later reopened again (JonathanTurley.org, 2016 p 45). Fortunately, at that time the pressure cooker was introduced which abled him cook fried chicken faster than before and serving a huge number of clients much more quickly. In 1952 he unleashed the first secret of cooking fried chicken, he then popularized the chicken into a fast food industry and then introduced the hamburger. Through his name colonel sanders, he becomes a prominent figure in the United States and then started to travel in different towns expanding his business.
(I.C. RS 2082)