International Business Case of Micromax Informatics
TABLE OF CONTENTS
Introduction. 2
Company profile. 2
Major milestones of the company. 3
Organizational structure. 3
Product profile. 3
Product performance in recent years. 4
Major highlights of the products. 4
Mobile phones. 4
Other products. 5
Evaluation of country profile. 5
PESTLE analysis. 5
Risk Analysis. 7
Perspective market analysis. 7
SWOT analysis for the company. 8
SAP of Micromax. 9
Government Policies. 10
Australian government exporting policies. 10
Conclusion. 11
References. 1Â
Introduction
The world is generally becoming one large market for all the companies in the world. Organizations are reaching into new markets across borders and keeping up with competition not only in one country but across borders (Deresky, 2017). There are great returns gained from entering international markets; however, with great profits comes great risk. Organizations ought to conduct risk analysis, country analysis and consider the various market entry strategies (Drucker, 2014). Micromax Informatics being a huge company dealing with mobile phones and consumer electronics in Australia considers the Indian market as a potential market for entry and expansion. This paper looks at Micromax Informatics’ company SWOT analysis, product analysis and possible market entry strategies. It also looks at the compatibility of both the countries compatibility by conducting country analysis, PEST and risk analysis.
(I.C. DS 154)