HC2022 Market Research report
Table of Contents
Introduction 3
Market research in present businesses 3
Data Analytics based on social media 3
Benefits of adopting social media as the technology for Data analytics 4
Centralised Analytics 4
Competitive benchmarking 5
Identifying the market trends 5
Identifying the influencers 5
Following social activities 5
Reporting and records 5
Limitations of use of technology as a tool for market research 6
Conclusion 6
References 7
Introduction
As identified through the case study, MRC Ltd is a marketing research consultancy which is located in Brisbane. The company aims to enhance the market research ability through the use of new technologies. At present the company client based includes medium sized FMCG companies such as IGA and 7Eleven. The company aims to enhance its market research ability through the use of social media.
This report is addressed to the executive management of MRC Ltd and aims to identify the benefits which can be gained if the use of social media as a new technology is implemented as a market research tool in the company. Therefore, this report aims to attain the objective which is “to identify the impact of technology on marketing research in today’s business environment.”
(I.C. RS 7802)