Evaluating Marketing Strategy and Recommendations
Private college higher education offer
Introduction
The 8 P’s of the marketing mix include price, product, promotion, place, people, place, positioning, and performance. The eight components contribute differently to the marketing of products and services in an organization. The paper will focus on the higher education service offer to students. The marketing of such a service relies on all the aspects of marketing mix. The price component helps in the adoption of the service as opposed to the academic services offered by the rival institutions. The product is also vital in this case although the service is offered in place of the product; the concept of product quality is the same (Turner and Heusinger, 2016). The quality of the academic service offer determines the attraction of many students to the institutions as opposed to other institutions. However, serves, unlike products, are intangible, are heterogeneous, perishable, and inseparable from the provider. The promotion, people, place, positioning and performance aspect is vital in the marketing of the academic service. The application of these marketing mix components is vital especially in the development of a marketing plan.
Product
The first P in the marketing mix entails the offer of a business, service. The products in this case also cover the competition and the substitute products, which cause the competition. The marketing of a service, higher education, is done subject to the offers of the private institutions.
(I.C. JPS 1938)