Education Sector Analysis in Chile and South Africa

Table of Contents

1. Introduction. 2
2. Findings and Analysis. 2

2.1 Analysis of Market 2

2.2 Analysis of the Chosen Products. 3

2.3 Geography, Demographic and Psychographic behavior of Market 3

2.4 Findings from Research. 4

2.5 SWOT Analysis of the markets. 5

3. Action Plan. 6

3.1 Marketing Mix. 6

3.2 Market Entry Mode Strategies. 7

4. Conclusion. 8

Bibliography. 9

1. Introduction

After making a thorough secondary research on the delivery of educational products in the emerging countries Chile and South Africa of the business schools, the current report will deliver a thorough analysis of the market situations and the action plan will display the execution process. There are many business situations associated with the business schools in the two countries. The business schools are always eager to provide the students with the best programs but the challenging situations always increase the complexity of attracting the crowd to avail the benefits (Martin 2007). The report will display how the educational products will increase the revenue of the business schools in the competitive environment of Chile and South Africa and how the geographic environment will affect it. Through a systemized table the effects of the geographic, demographic and psychographic behavior of the market over the business schools at the two economies will be drawn. The action plan will brief about the product, price, place, promotion, people, process and the physical evidence to let the reader understand the report effectively. 

(I.C. RS 6153)

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