Corporate Communication in Coca-Cola Company
Table of Contents
Executive abstract 2
Introduction 3
Theories of CSR 4
Triple Bottom Line Theory 4
Rhetorical Theory 5
Role of CSR within the organization 6
Role of CSR Issues Management for the Coca-Cola Company 7
Consistency of Company Corporate Communication Messages 8
Overall Evaluation of Communication in the Coca-Cola Company and Recommendation 10
Conclusion 12
References 13
Executive abstract
Corporate communication explores the aspect of CSR and issues management in an organization. CSR ensures that the business operates ethically by performing its social responsibility. On the other hand, issues management ensures that the company has the right marketing communication. The Coca-Cola Company has an integrated communication system that applies several tools like sales promotion and advertising among others. The social responsibility of the company includes provision of clean water to the local people in the local community and ensuring that harmful products are not released to the environment. Finally, there are certain recommendations like on the application of integrated marketing systems in promoting CSR and issues management.
(I.C. RS 3640)