BUSM4448: Business Research Design Essay Assignment Help
Question
BUSM4448: This assignment for RMIT University is aimed at assessing the student’s ability to develop a research essay on an important topic of business research design. Through appropriate analysis, the student is required to choose from three of the research questions given and conduct in-depth research for the same. This research essay should also reflect an understanding of the significant course-related concepts and literature and support the chosen topic through proper justifications.
Solution
The topic chosen for writing this business research design essay is “What is the difference between basic and applied research in the context of business research decision-making (use a company as an example to contextualize your response)? ”
Our experts have written a well-structured essay presenting the distinction between basic and applied business research using an example of the Nestle company. Our experts have divided the solution into the following parts: an Introduction, Argument 1- Difference of Purpose, Argument 2- Difference in the type of output of research, Argument 3 – Difference in the Context of research, and lastly a brief Conclusion.
Introduction
The first section of the solution begins with a short introduction to research in business contexts. It also highlights the purpose of writing this essay. Keep reading to know what our experts have written in this section.
Research in organisations aids in assessing the capacity of the business, advancing market knowledge, and evaluating its potential for sustaining itself in the market (Sreejesh, Mohapatra and Anusree (2014). It is of two types namely basic and applied research.
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Argument 1 – Difference of Purpose
The next section provides the first argument proposed by our experts. The arguments are also related to business research design concepts and theories from the modules.
The first difference which can be pointed out between basic and applied research in business refers to the difference in purpose (Collis and Hussey 2021). Basic research presents a wider scope of analysis to explore the opportunities and add knowledge to the business that helps in business-makers to gain benefits from it. Basic research is very broad research and is generally conducted as a routine process to find the root cause of the problem that has been face by the company. Basic research conducted by Nestle would include studying markets economies and business trends. This is based on the common data that is available in the market which draws insights and help in action execution. On the other hand, there are cases where the problem to be resolved is very specific in nature. In such cases, a business needs to find an exact solution to a real world problem. An applied and practical business researches are suggested in such situations (Collis and Hussey 2021). For example: “Nestle” may want to explore and understand the market dynamics to launch new products in the future. In this example, Nestle is applying basic research practice to understand the market demand and changes, but for researching the type of product, the applied research would be useful.
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Argument 2 – Difference in type of output of research
In this argument, our experts have presented a clear viewpoint on the difference relating to the output of the research. The argument written by our experts is also supported by relevant and highly credible literature resources.
The second difference which can be identified relates to the output of the research. The output of the two research methods is different (Johnson, Christensen and Kagermann 2008). Basic research is more inclined towards drawing the final decision from the collected data to describe the situation and have a strong understanding of the research subject. Basic theory and large pool of data are collected from this type of research and need to be converted into actionable data. In case of applied research, the findings derived from basic research are specifically studied. This research outcome of applied research presents the recommendations to the businesses to make the appropriate decisions as required by the situation or problem that has been identified (Johnson, Christensen CM and Kagermann 2008). Basic research, which is theoretical, broad, presents an overview of the situation. For example, Nestle can use basic research to study a new market or an existing market, and gather common and broad industry knowledge here. This helps in presenting general and basic information so that a broad overview is created.
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Argument 3 – Difference in Context of research
Next, the third argument is proposed here. Our experts ensure that the arguments also present the appropriate context for which they are written to provide a clear idea of the relevance of the argument to the research.
The third difference that can be identified relates to the context of the research. Both the types of researches are based on different contexts altogether. Basic research is mostly conducted in controlled environments like offices, universities, and laboratories (Greener 2008). In the basic research, a business team can create the macro- and micro-environment and execute the research within the controlled environment accordingly. Also, a business can carefully monitor the key points of the research objectives using this type of research. On the other hand, applied research is based on real-time or on practical settings which is not controlled and not rigid to change (Greener 2008). Therefore, applied research is allows handling of subjective and objective variables openly to conduct a research project. In the results, applied research is more evident to have a broader view of practical problem solutions. Nestle, for example, can perform basic research in a controlled environment such as a laboratory, but it cannot predict product success through basic research. Nestle can also alter the research pattern because it is modifiable in a controlled environment within basic research. Alternatively, in the context of applied research, Nestle can use applied research when a product is released to the market. Nestle can conduct an applied study based on real-time feedback.
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Conclusion
Lastly, a brief conclusion is provided to highlight all the important findings and arguments presented in the essay.
The essay helps in understanding the common points and connections between basic and applied research methods. It has been presented that the main course of the key difference in both research projects is the purpose of the research that is set to attain.
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