Business innovation and strategies
Table of Contents
Introduction 3
Organization-1 Morrison plc (Description of company and justification for selection) 3
Strategic plans and theories implemented by Morrison plc 4
Organization-2 (Samsung incorporation) (Description of company and justification for selection) 6
Innovative business model 6
Conclusion 8
References 9
Introduction
This report reflects the key understanding of business innovation and strategies used by two big organizations. There are several theories and frameworks such as Business innovative models and creative strategies and policies which is used in this report based on the different two organizations.
Organization-1 Morrison plc (Description of company and justification for selection)
This company is also known as WM Morrison plc which is running its business in supermarket business. It is the fourth largest chain in super market business which have set up various units and branches with a view to increase the overall market share in UK, US and Australia, The main headquarter of company is in Bradford, United kingdom. This company is founded by William Morrison and all the employees are accustomed to act as per the directions and instructions given by CEO David Potts. This company has been selected on the basis of its core competency in the supermarket business. It has been known for its quality of services and creative marketing strategies in the market (Haleem & Jehangir,2017).
(I.C. RS 4180)