Business Communication
Introduction
Business communication is very important for any enterprise(Journal of Business Communication, 2015). It involves sharing information inside and outside the organization (Journal of Business Communication, 2015). Sharing information within the organization ensures that every stakeholder is informed concerning the activities and the objectives of the business. There are various forms of sharing information and each method depends on the size and the type of the organizations (Journal of Business Communication, 2015). Some organizations prefer information sharing face to face, using emails, and telephone (Journal of Business Communication, 2015). Currently, internal business communication is becoming an interesting segment. Businesses are resulting in social media platforms to ease the process of sharing information (Madan and Rahul, 2017). Use of Facebook and Twitter is disregarded since businesses leaders expressed concern over respect for hierarchical in such public communication (Madan and Rahul, 2017). Consequently, developers have come up with private social media sites such as Jive and Slack to help business in information sharing (Madan and Rahul, 2017). In this regard, this essay will major on business communication a case study of Starbucks. The essay seeks to understand sources and purposes of information at Starbucks. A SWOT analysis of Starbucks business communication strategy is also of interest.
(I.C. RS 6094)