Aviation case study: Emirates airlines
Table of content
Executive summary 3
Introduction 4
Organizational structures. 4
Company framework 5
Organizational analysis 6
Marketing practices. 8
Marketing mix analysis (7p analysis) 9
Financial practices 10
Conclusion 11
References 12
Executive summary
Emirate airline is an airline based in Dubai, United Arab Emirates. The Emirates airlines operates a mixed fleet of Airbus and Boeingwide-body aircraft. Currently, the company has established a flight experience for the travellers in premium class, and have established a brandequity for itself in the competitive market. The company has diversified into varied related sectors such as airport services, engineering, catering, tour operations, and hospitality sector. The organizational structure of the company is hierarchical. In the recent times key challenges such as performance management, supervision challenges, unethical behaviour, preservation of confidential information, and others have been raised. However, the company is managing these challenges through strategic management practices. The report advocates that the company needs to extend the realm of their services to a diverse target audience and cater as a competitively priced aviation solution.
Introduction
Emirate Airlines is one of the leading premium airlines in the global airline industry providing luxury flight services to their target customers. The customer base of the company consists of the people from the upper class of the society who can afford the luxury flights being provided by the company. The Emirate Airlines always strives to provide excellence and upgraded luxury services to their customers including Wi-Fi, selective TV channels, etc to provide high class flight experience to the travellers. The paper discusses the various aspects of the company including the organizational structure, marketing and other strategic business aspects along with providing the recommendations for handling the issues being raised within the company based on the market analysis.
(I.C. OAS 0128)