Consumer Behavior and Marketing Psychology
Executive Summary
Consumer Behavior is an integral part of Marketing Psychology. It defines the views and perception of the consumers towards a particular organization and how it affects their buying process. The following study deals with the Consumer Behavior towards Uber and the issues found in the different aspects of the process.
Table of Contents
Executive Summary 2
Introduction 4
Service Overview 4
Consumer Decision Making Process 5
Factors affecting Consumer Behavior 6
Recent Marketing Communications 7
Marketing Strategy 8
Strategic Recommendations 9
Conclusion 10
References 11
Introduction
Consumer behavior is an integral part of Marketing Psychology. It describes of how people acquire, use, discard, and settle on decisions about items, services, or even lifestyle practices, for instance, socially skilled and sticking to a decent eating regimen. The consumer Behavior is an integral which helps to decide the future of an organization or organizations. The following study depicts and describes about the various consumer behavioral factors on Uber and critically analyses and evaluates them to give a deeper understanding of the marketing psychology and provides suitable recommendations in order to improve the consumer behavior towards the Uber organization.
(I.C. RS 6914)