Value Proposition: Millhouse Construction Company
Introduction
The concept of the value proposition is central to any business and defines its ability to meet the customer needs and preferences as well as achieve the business objectives. Value proposition presents understanding on how the business seeks at solving or improving the customer’s problem of delivering specific benefits to the potential customers. As such, it influencers the buying decisions and can be adopted as a key predictor of business performance. In the context of the globalized world, customer needs and satisfaction level is critical to ensuring the overall business success. Therefore business models are expected to ensure the products/services provided are based on the value proposition to the customers to ensure they address their needs, solve their problems and innovative or attractive to the customers (Aremu & Bamiduro, 2012). As one of the leading diversified property group in Australia, Millhouse Construction has demonstrated success in a majority of its business ventures in diverse areas such as construction development and investments. The ability of the company to adopt an integrated approach promotes the chances of harnessing the expertise required to support the creation of innovative and quality products or assets across the lifecycle of the project. The value proposition by the company is based on the integrated model that offers a chance for the company to diversify their capital structure promoting business growth and maximizing value. Millhouse construction uses a combination of core capabilities in development, investments and construction across the infrastructure and property chain to achieve innovate and integrated solutions to the clients. This research refers to the analysis on the business model adopted by MillHouse construction to describe the value proposition for the company as well as offe…
(I.C. OAS 0104)