Situation Analysis Report for CBS Company
Contents
Executive Summary 3
Introduction 4
Internal Environment analysis 5
External Environment analysis 10
Detailed Customer Analysis 11
Detailed Competitor Analysis 12
SWOT Analysis 14
Conclusion 15
References 17
Executive Summary
This report is a Situational Analysis Report developed for one of the leading and popular cleaning business companies operating in Australia, that is Clean Business Services abbreviated as CBS Company. CBS is a division under GAVS Group. Situational Analysis for the CBS Company is developed based on the marketing plan developed earlier. This report includes detailed situational analysis and its contents are – internal environmental analysis, external environmental analysis, a detailed customer and competitor analysis, SWOT analysis etc. From the situational analysis conducted for CBS Company, it is found that the company contains large number of resources (finance, human resource and management and operational resources) and referring to PESTEL and SWOT analysis, the CBS Company can easily go for expanding their business in and around Australia targeting various other industries and also can introduce service to a new sector of domestic or households which can easily attract large number of customers on daily basis.
Introduction
The Situation Analysis Report is a continuation of marketing proposal plan which is based on one of the divisions of GAVS Group that is Clean Business Services (CBS). GAVS Group basically has two divisions – (1) Clean Business Services (CBS) and (2) GAVS Hospitality Services. CBS is one of the leading and specialized companies of Australia providing cleaning services that include – servicing of medical centres, commercial type of office buildings, government buildings, defense buildings, factories, shopping centres, clubs, sports stadiums, warehouses and child care centres etc. the commercial management team of Clean Business Services are highly experienced and experts in providing high – class cleaning services to various sectors as mentioned above. The management team of CBS conducts the work as per the schedule decided with particular client and carry out inspection on regular basis to ensure high quality of services to customers.
(I.C. JPS 1732)