Marketing Plan Report: Sweet Delivery
Table of Contents
2.0 Product and Service description. 2
6.2 Unique Selling Proposition. 6
6.5 Market Research and Plotting. 7
6.6 Integrated Marketing Communications Strategy. 8
Executive Summary
The following marketing plan highlights Sweet Delivery strategy for operating in North West Region of New Delhi. The marketing strategy analyses the vision, mission, and product and service description of Sweet Delivery. The vision and mission highlights the strategy that the company seeks to utilize. The marketing plan and strategy highlights the plan that the company seeks to use to exploit the market. The marketing plan would highlight the online, the product, price, promotion, and place strategies. The financial strategy would be analysed to ascertain its viability. The marketing plan highlights the delivery strategy by using scooters. The marketing plan highlights a strategy of exploiting a market of over 200,000 residents through the provision of tradition Indian cuisine.
1.0 Vision and mission
1.1 Vision
Sweet Delivery was formed with a lofty objective and rebellious spirit: to deliver food products at a revolutionary price, while leading the way for a socially-conscious business.
1.2 Mission
Founded in 2016, Sweet Delivery is a destination of delicious food products that are healthy and aligned with society’s values. Sweet Delivery sources organic and local materials from local farmers and partners that the firm trusts; so we support our communities and cultivate meaning relationships with those around us. Sweet Delivery exists to create experiences where purpose and passion exists.
(I.C. JPS 1812)