MBA600: Business Report Assignment Help
Question
MBA600: This assignment requires the students to assume themselves in the role of an organisational consultant and formulate a business report for the respective organisation. This is in continuation to the first part of this assessment where the student specified Kathmandu Holdings Ltd as the organisation chosen for analysis. The present assignment is aimed at assessing the student’s understanding related to the capstone topics in relation to the organisation. The students need to elaborate on the strategy of the organisation, their business model, and competition strategies. Additionally, the students also need to propose the evaluation methods for these competition strategies. Through the organisation’s secondary research, a balance scorecard also needs to be prepared.
Solution
The solution provides a detailed analysis of Kathmandu Holdings Ltd. and is divided into sections including an executive summary, introduction, an brief about the strategy of the organisation, competition strategies used by the organisation, mesures of performance evaluation along with a balance scorecard. Lastly, the solution also entails an outline of the identified areas of significance and opportunity for the organisation, for which recommendations have been proposed to improve the performance of the organisation.
Firstly, an executive summary is provided for the assignment. Our experts assure a comprehensive summary clearly highlighting all the findings of the analysis in the report.
Executive Summary
This business report is based on the analysis of organisational strategy of Kathmandu Holdings Limited along with an outline on its approach towards competition strategy, performance measurement and balanced scorecard. The report begins with a summary of Kathmandu’s strategy. Its overall organisational strategic imperatives include diversifying and optimising its store networking in core markets, extending its market leadership in the key product category, enhancing its customer experience with digital support, optimising its supply chain, managing its fixed cost base, collaborating on product innovation and unlocking new growth opportunities.
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A brief ntorudction is provided incorporating the purpose of writing this report, which our experts have excellently written through providing a detailed context to the study.
Introduction
Kathmandu Holdings Limited is a leading transnational retail chain formed in 2009. It’s a publicly listed company engaged in designing, retailing and marketing of travel and adventure clothing and equipments (Kathmandu 2022). The company operates in multiple countries including Australia, New Zealand, UK, US with Australia being its core market. It has around 320 stores, 8000 wholesale doorways and 4000 team members across the countries out of which around 110 stores are in Australia. Company’s headquarter is located at Christchurch, New Zealand (Kathmandu Holdings Limited 2022).
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The next section includes the organisational strategy for Kathmandu Holdings Limited, half of which you can find below:
Kathmandu Holdings Limited’s organisational strategy
The company has had a remarkable continuous growth with positive sales and profit record as depicted in table 1. It is well planned and positioned to deliver on the growth opportunities. Kathmandu’s overall operational strategies can be summarised in four valuable strategic imperatives (Kathmandu Holdings Limited 2021). Primarily, the company focuses on growing its core markets based in Australia and New Zealand. It is looking to diversify and optimise its store networking to elevate its performance in the key markets. Secondly, the company recognises that its distinctive products will set it apart from the competitor which is why it focuses on extending its market leadership in the key product category while boosting growth in other potential product categories.
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Our experts have elaborated on the organisation’s competition strategy in detail in this section using secondary research resources. 50% of the strategy is provided below.
Competition strategy
Competition or competitive strategy refers to the long-term plan of action which a company develops in order to defend its market position and to gain competitive advantage over its competitors (Porter and Magretta, 2014). With the help of the Porter’s five forces analysis of the company in Appendix A, it can be analysed that the threat of new entrants for Kathmandu is a weak force due to the substantial amount of finance required to operate in the industry. Also, the bargaining power of the suppliers in this industry is also a weak force due to high number of suppliers as compared to the buyers. The bargaining power of the buyers also remains weak due to higher product differentiation and lesser firms providing the same facility. Additionally, the threat of substitutes has also been observed to be weak force for the company since the fewer substitutes are not highly affordable. Lastly, the rivalry among the competitors in the market is a strong force owing to the huge market share of the few competitors. Similarly, the VRIO analysis conducted in Appendix B helped in identifying the valuable resources for the company such as financial resource and distribution network which provide the company a sustained advantage. Based on the analysis, it is comparatively easier to determine the company’s approach to competition strategy.
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The next section highlights the performance measurement for Kathmandu Holdings Limited. Keep reading to know how our experts have evaluated the activities of the organisation and performance along with a chart for the financial highlights for the company.
Performance measurement
Performance measurement refers to the numerical outcome of company’s performance analysis which indicates how well the company is achieving its goals and objectives (Harbour 2017). The capabilities and resource utilisation of Kathmandu Holdings to meet its goal will be identified through its performance appraisal.
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A balance scorecard is also provided to provide valuable insights backed up with data from secondary research of the organisation.
Balanced scorecard
Balanced scorecard is one of the strategic performance management tools which provide a company with useful framework to track and manage its strategies (Nørreklit et al. 2018).
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Our experts have also highlighted some recommendations following the insights found out through the analysis of the organisation, which can improve the performance of the organisation.
Summary of recommendations for Kathmandu Holdings Limited
Since, the company has a profitable output from its online sales it is recommended for the company to further enhance its online shopping portal to attract a large number of customers (Kathmandu Holdings Limited 2018). The company should have a better reach for the millennial and tech savvy customers to gain competitive advantage. This can be implemented by launching product alerts and investing in digital platforms for its marketing and advertising. The COVID crisis has triggered the digital consumption of customers and they prefer window shopping. The trend can be exploited by the company to improve its online sales (Kathmandu Holdings Limited 2020). In addition to the summit club loyalty program for the retail customers, the company should also provide promotional offers and discounts to its in-store customers to attract footfall and generate demand. It can provide offers like value discounts or add-ons to the in-store customers.
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Lastly, a brief conclusion is written describing all the significant points of the report.
Conclusion
Concluding the business report, it can be analysed that Kathmandu Holdings Limited is Australia’s leading retail chains selling travel apparels and equipments. The report was aimed at identifying company’s strategy, competitive advantage, performance measurement and balanced scorecard along with recommending some solutions for the company’s future.
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