7258THS: Foundations of Tourism and Hospitality Individual Written Assignment Help
Question
7258THS: This individual written assignment for Griffith University requires the student to develop a report on one of the significant Australian National parks. The student is supposed to research and discover information on this park, as well as analyze the comments posted on online review sites for this park. Based on this analysis, the visitor’s satisfaction, and motivation to visit need to be discovered. For this assessment, the students should imagine themselves performing the role of Queensland Parks and Recreation Manager.
Solution
The solution written by our experts offers a detailed report on the impact social media and servicescapes of a multidisciplinary park setting hold for the experiences and satisfaction of the visitor. This influence is explored through taking the example of Daintree National Park. The report elaborates on the types of visitors and the nature of demand for the park, the dimensions of the service environment, along a thorough analysis of the motivations, expectations, and satisfaction of the visitors.
Executive Summary
The written assignment report begins with a summary of all the important findings from the report. Our experts have written this section clearly and concisely, a part of which you can read below:
This report has aimed at exploring the role of servicescapes and social media influence on consumers’ experiences regarding tourist attraction places. To understand the same, it has selected a real-life park setting of Daintree National Park. It is one of the outstanding tourist attraction destinations for interstate, international, and local visitors. Since this park is situated in Queensland, this state’s reputation as well as status as a tourism destination influences the park’s popularity amongst visitors and the same is reflective through their comments on Google Reviews and Trip Advisor.
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Introduction
A brief foregrounding of the topic is provided, which is linked to the purpose of writing this assignment. This uncovers why studying this becomes significant in hospitality Management practices.
This report has aimed at exploring the role of servicescapes and social media influence on consumers’ experiences regarding tourist attraction places. To understand the same, it has selected a real-life park setting of Daintree National Park. It is one of the outstanding tourist attraction destinations for interstate, international, and local visitors. Since this park is situated in Queensland, this state’s reputation as well as status as a tourism destination influences the park’s popularity amongst visitors and the same is reflective through their comments on Google Reviews and Trip Advisor.
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Visitor types and the nature of park demand
Following this, an evaluation of the different types of people who visit Daintree National Park is presented in addition to an analysis of the demand for the park among the visitors which will help in Hospitality management as a Recreational Manager. Our experts have further divided this section into three sub-sections- Indicative size of the park, Visitor types and park demand times, and Primary, secondary, and other uses of the park.
Indicative size of the park
As per comment analysis, it is observed that most of the review comments describe the park by using terms like ‘magnificent’, ‘most iconic’, and ‘stunning ecosystem’. Also, most of the comments mentioned about the wide diversity offered by the park which helps in attracting local, national, and international visitors. This reflects that park is huge as it provides a wide variety from beautiful beaches and dense rainforests.
Visitor types and park demand times
As defined by Rhama et al. (2020), there are different visitor types such as individual business travel, leisure travellers like family and tourists, corporate groups, educational travellers, religious travellers, and social travellers. In the context of Daintree National Park, a majority of visitor types comes under leisure travellers and educational travellers.
Primary, secondary, and other uses of the park
The primary use of the Daintree National Park is to protect exceptional biodiversity as it consists of prolific birdlife and rare species. The park is a home to a huge percentage of Australia’s animal population and is managed by the Australian Government and Jabalbina Yalanji Aboriginal Corporation (Daintree National Park, 2023). The secondary use of the Daintree National Park is tourism as it is considered one of the most popular tourist destinations of Australia.
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Dimensions of service environment
In this section, our experts have identified and discussed the servicescape design of the park and how this helps in providing a memorable experience for visitors. Our experts provide the best-quality Foundations of Tourism and Hospitality Individual written assignment help by supporting it with relevant evidence from appropriate literature. This section is divided into three sections: Existing provision for recreational facilities, programs, and services; Amenities and services provided; and Extent to which accessibility for all visitor types have been considered.
This sub-section describes the service environment of Daintree National Park through the servicescapes model to understand tourist satisfaction.
Existing provisions for recreational facilities, programs, and services
The existing provision for recreational facilities, programs and services at Daintree National Park provides opportunity to its visitors to enjoy the services to their fullest. The topography, river and coastal processes, infrastructure, views and vistas, cultural heritage, recreational boating, dredging, and more (Daintree National Park, 2023). However, the existing provision for the same is guided by the environmental protection and biodiversity conservation plans (Daintree National Park, 2023).
Amenities and services provided
As per the official site of Daintree National Park (2023), the amenities and services provided by the national park expands from camping and accommodation, pleasure walking, guided tours and talks, picnic and day-use areas, boating and fishing, and viewing wildlife. The marine waters are adjacent to Daintree National Park which provide scope to extend the extent of amenities and services provided. The dimensions of ambience and spatiality under servicescapes model provided by Bitner (1992) goes in alignment with the amenities and services provided.
Extent to which accessibility for all visitor types have been considered
The concept of accessibility within a huge national park like Daintree National Park varies from visitor to visitor. The accessibility features start from building a ramp or incorporating a handrail to make journey easier as well as safe for disabled individuals, senior citizens and children (Roy et al., 2019). In one of the surveys conducted in 2015 by National Park Service, it is identified that a minimum of 28 million visitors with disabilities visit national parks from all over the world.
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Visitor motivations, expectations, and satisfaction as per management strategy
This section discusses the motivations of visitors, their expectations, and their satisfaction levels as per the online comments posted by them on TripAdvisor, and Google Reviews. For this Professional Hospitality assignment help, our experts have analyzed the online comments by highlighting quotes from their visitor experience.
The visitor motivations, expectations, and satisfaction are three inter-related concepts in the context of hospitality and tourism industry. The satisfaction of the consumers is reflective from the overall ratings of the park on Google reviews and Trip Advisor.
It is analyzed through comment analysis of the comments about Daintree National Park on both Google Reviews and Trip Advisor that the management of the park effectively maintains as well as consistently improves the visitors’ motivation, expectation, and satisfaction. Owing to the same reason, it has captured the positive emotions of its visitors and triggered a revisiting intention in them. It is also identified that the dimensions of servicescapes help in influencing tourists’ satisfaction with the destination. Park as a tourist setting is a complex and inter-disciplinary setting as it is influenced by a wide array of factors given the economic vulnerability of the hospitality and tourism industry.
As shown in the image 7, the visitor satisfaction is clearly reflective when the visitor has defined the park as a ‘spectacular rainforest’.
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Conclusion
The last section provides a conclusion to this report and highlights all the important findings related to the visitor’s experience.
To sum up, the aim of this report was to understand the role of servicescapes and social media in influencing consumer experiences in a complex and interdisciplinary nature of Daintree National Park. As per the application of servicescapes model, it is analyzed that generally revisit intentions are influenced by the actual consumer reviews about a tourist destination.
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